Calling it "Militia Week"
Image #1 marked "Saturday" we see "Medic" showing "Nice Lady" and "Beard Guy" something on a CPR mannikin while "Sarge" has a filed stripped rifle he's showing to "Young Dude" and "Gun Girl". All are in cammie BDU's. Message: The Militia trains in a variety of skills. unmentioned message is we train as equals.
Image #2, marked "Sunday", "Nice Lady", "Young Dude" , and "Gun Girl" all dressed up nice heading for church; "Beard Guy" is mowing the lawn while "Sarge" is painting a fence and "Medic" washes car. Message: Militia are regular folks who do regular things. Unmentioned is Freedom of Religion, some aren't going to church.
#3 "Monday", "Nice Lady" is dressed as a business owner would, "Beard Guy" looks like an insurance agent, "Young Dude" and "Gun Girl" are looking like students with the backpacks and the laptops, "Medic" is wearing a hard hat, not sure if he's carpenter, electrician, road maintenance? "Sarge" is in scrubs.
Message: Militia are diverse folk that train in diverse things.
#4 "Tuesday", THE BAD THING HAS HAPPENED! "Sarge","Medic","Beard Guy" and "Nice Lady are treating injured while "Young Dude and "Gun Girl are carrying coolers. Message: Militia is Ready, Willing, and Able to assist when the Community is suffering. Unmentioned: Training can come in handy.
#5 "Wednesday" All previous folks in battle rattle reaching out to "Mechanic", "Supermarket Stocker", and "Fashionista" will welcoming handshakes. Message: Hey neighbor, militia is here when you need us.
#6 "Thursday" we see everybody from the previous image all together in battle rattle. Message: We welcome new members.
#7 "Friday" We see the whole group reaching out handshakes directly toward the reader. Message: Join us Neighbor?

Overall message: The Militia is made up of the ordinary folk you see everyday all around you. Why not join Our Community as we are already part of Yours?